The exercise on p177 is a challenge to produce one photo in which it can be seen that something has happened. Suggestions included something that might have been broken or emptied. Here I went for something spilled.
The project associated with this action is all about illustration, and about how it really comes into its own when the subject is dealing with an abstract idea or concept. I wanted to illustrate the saying “No point crying over split milk”, which is another way of saying accidents happen, or what’s in the past is done and you have to suck it up and deal with the situation. I was going to use real milk but I had the idea to use milk illustration (cut out paper) as stand in. It illustrated my point better using the graphical concept of spilt milk.
The example of illustrating an idea that is given in the exercise is when insurance companies need to advertise. The second part of the exercise was to think of 5 examples of concepts that are regularly depicted in advertising & publicity:
- Love – advertisers are continually trying to sell using love
- Wealth – advertisers know that many people want to be rich
- Faith – all sorts of symbols for this across the different faiths
- Popularity – advertsiers play with popularity, who’s hot or not, the facebook ‘like’ thumbs up, etc
- spread bettering – the best one I saw for this was a patched teddybear with a slogan about being stuffed, it made me laugh because many people get caught out spread betting so a company that can help you reap the rewards without so much risk would be worth it.
- Virus protection – this is a bit like insurance, where they tend to use shields etc as symbols for protection.
There are many photographers who specialise in conceptual photograph, the one who springs to my mind is David Nitsche